Founding partner of LJT Avocats Robert B. Legault is considered a true pioneer in the advertising industry. Robert has extensive expertise in legislation affecting commercial advertising, marketing, promotion and communications and was the initiator of the original regulatory model for advertising contests in the seventies, before the Régie des alcools, des courses et des jeux du Québec even existed. His model went on to become the reference for advertising and communications marketing agencies in Quebec and Canada.
Robert has not only advised nearly all of the major ad agencies in Quebec, but has been a legal advisor to countless associations over the years, including the Publicity Club of Montreal, the Association of Canadian Advertisers (ACA) and the Association of Creative Communications Agencies (AAPQ), now the A2C. For 30 years, the advertising industry assigned him the role of chief negotiator for the Joint Producers Association (APC) in negotiating advertising agreements with the Union des Artistes (UDA).
Robert was recently awarded the title of 2019 Lawyer of the Year for the province of Quebec in advertising and marketing law by Best Lawyers Canada®. He was also recommended in the 2013 edition of the Canadian Legal Lexpert Directory® as one of the best lawyers in advertising and marketing in Quebec, and has been consistently listed in Best Lawyers Canada®’s nominations in the category since 2006. Most significantly, after having sat as a member of the Canadian Cancer Society’s board of directors for over 13 years, including two as chair, Robert was awarded the Governor General of Canada Medal in 1992 “in recognition of his significant contribution to the welfare of his fellow citizens, his community and Canada.” Last but not least, Robert has sat on the board of directors of the Montreal Canadiens Children’s Foundation since its creation 17 years ago.