We’ve been pioneers in communications and marketing law in Quebec, and true partners of the players in the industry, for over 40 years. We have a team entirely dedicated to communications and marketing law that understand the situations and issues specific to the industry. Our team keep a constant ear to the ground for new developments in this ever-changing industry.
More than ever, advertisers and agencies have a wealth of possibility to win over consumers. From developing native, traditional and digital advertising projects, to the social networks and their influencers, on to data use, public relations, brand development and activation, our team of specialists in communications and marketing law are tough, diversified and well-equipped to support you in your projects. We offer practical advice and strategies that contribute to making our clients’ projects a success.
Our involvement in the pharmaceutical field has grown considerably since 2007, and we now work closely with the compliance department of pharmaceutical companies to establish their SOPs and we also draft and review contracts with healthcare professionals, whether as speakers or as members of an advisory committee, and review communications directed to healthcare professionals and those intended for their patients. We also analyze various initiatives, in particular direct-to-consumer advertising and information campaigns (DTCA/DTCI), in order to make appropriate recommendations taking into consideration the Food and Drugs Act, Health Canada’s policies, self-regulation codes (PAAB and ASC) and industry codes, such as the IMC Code.